SEO for eCommerce stores / websites is yet another challenging task. Let’s say that your target market is located mainly in the UK and there are already a number of online outlets that sell the same products as you are offering. That gives a tough competition to your business as you have to gain your space and customers. The highly recommended strategy that top SEO UK experts recommend during tough competitions is to focus more and more on your e-stores content.
Normally the product pages only contain the specifications in few words about those items. However the search engines have updated the crawlers to bring up those pages on top that are offering unique and informative content to their visitors and holding their interest for sufficient time. Moreover if the content is rich, informative and interesting they are going to share it on their social media channels giving a boost to your SEO. Simply writing product specifications with few keywords is not a great idea these days.
You have to include high quality content based keywords strategically and not keywords based low quality content strategy. Search engines including Google and Bing are getting smarter day by day and you can really beat manipulate them by keywords stuffing. The eCommerce web designs experts have to cater for the content requirements while creating a layout for product categories and other e-store web pages.
The collaboration and a team work alongside with the SEO experts are very important. The eCommerce web designers and SEO experts have to work together for a better SEO result. The tagging, description tagging and copy-writing content headlines and other things should be done under the guidance of SEO consultants that are in charge of the online marketing and optimization. It is very important to know that an optimized website depends very much on the keywords choice, keywords usage, tagging and anchoring, copy-writing content and articles based on keywords research without stuffing them up in the content.
You can use a diversity of keywords. Change them as much as possible and put more and more content if you are looking for using a particular group of keywords based on your research and target market. The content strategy can be used for both on-page and off-page SEO of the web stores.
The site navigation and linking can be structured based on the keywords list that you have selected for the marketing and optimization of your eCommerce based site. The navigation pages that include categories, sub categories, product types and specifications and other things should keep in consideration the keywords and it is also good to avoid lengthy phrases in these things as it offers inconvenience to the visitors.
Similarly the pictures and images you are uploading should also have relevant alt tags / image attributes for SEO purposes. Keeping these things in consideration for chalking out an SEO strategy can be very beneficial for SEO UK and eCommerce web design experts.