If you like to increase the popularity of your website, then all you need to do is using a few techniques that are very simple. Adding SEO techniques to your website would increase the total number of clicks at your page. The goal of every platform owner is having his website rated as high as possible in results of the search engines. If you wish to know how exactly you can improve visibility of your page in search engines then here is what you need to do; pay some amount for being in the top searches of good search engines.This method is very common and it is known as the sponsorship placement. It can be used when one has a good budget and plenty of time.
An alternative method that can also be used for increasing your website visibility is to use user friendly development techniques. Write down a nice keyword list and while writing the list, keep in mind what your potential visitors need. Use your keyword phrase preferably at the starting of the title. You can also use the tags for Meta description and make sure that you limit these tags to hundred and sixty characters in length. These characters also include the spaces. Although every search engine has their own character length but this limit suits all.
Try and look for such a domain that matches the keyword phrase exactly in your website. Good domain names would give you more results in the search engines. Make sure that you write unique, detailed and good quality of content as content is the king. The content should contain your keyword phrase or primary keyword. Always remember to maintain nice site navigation. The search engines actually track the total time between the clicks of visitors on any result page. So if the visitor spends more time on your website before he visits back to his search page, the search engines assume that your website was very helpful for the keywords submitted. It will eventually lead to higher ranking of your website.